I’ve been building out a new eCom brand for the past couple of months, and this time I’m documenting the whole thing. I wanted to do it with my very first brand and wish I did, but great chance to do it now!
I won’t be sharing the brand name (for now), but you’ll see everything else. Real updates, honest wins & losses, what’s working, and what’s flopping.
I’ve been doing this for 3 years.
Launched branded dropshipping stores on Shopify & Funnelish.
Bought stock. Sold a brand on Acquire . Repeated and Sold another smaller brand on Flippa.
Ran ads that worked. Ran ads that didn’t.
Scaled stores. Shut down stores. Bought into some shocking courses / mentorships..
Learned a LOT.
So this is the space where I’m just going to share it all, raw and in real time.
You’ll get:
Quick updates as I test and scale
Real learnings from years of trial + error
Ideas, systems, tools, frameworks
The kind of stuff I’d share over a coffee or a voice note
Not promising a perfectly polished newsletter.
But I am promising something real. Useful. Honest.
If you’re building too, thought about starting a brand or just want to see how this next one unfolds. You’re more than welcome to follow along.
Let’s see where this goes.
– Charles